Setting up a blog is one of the best ways to attract visitors to your website. By publishing content that resonates with your ideal audience, you can get in front of potential customers more easily. Nowadays, it’s one of the best ways to gain visibility and sales. Blogs have come a long way since they were popularized by WordPress. Back then, most blogs would have a very cookie-cutter layout– a chronological list of posts, and a sidebar with some additional content. This layout has largely remained the same after many years. But things are different now. Content marketing has matured a lot, and that influences the way blogs are designed. What might work for a specific website does not mean it will do the same for you. The design of your blog matters There are many different ways to design a blog page. You could display your most prominent content in a featured section, or you might want to split your articles into multiple categories. The way your blog is set up can heavily influence the behavior of your visitors, and the best choice depends on what your goals are. Do you want to gain more visiblity? Do you want users to buy your product? Or do you simply want them to become
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