Today we’re going to show you how to keep your email out of the spam folder. A constant frustration that our customers deal with is building a solid email list, sending out a campaign, and getting crickets in return. Eventually they find that a bunch of the people they’re sending to aren’t even receiving their emails. This isn’t a problem like not having their SMTP Settings configured correctly. Emails travel just fine, but they get filtered out by that dreaded spam filters. It’s frustrating for sure, but it’s a winnable battle. Today I’m going to show you how to keep your email out of the spam folder for good. We’ll go through the reasons the spam filter is catching your emails, and what you can do to make sure it doesn’t happen again. Why are your emails getting marked as spam? I wish I only had this much spam The first thing we need to dive into, is why your beautifully written and well-designed emails land in the spam folder in the first place. I don’t want to go into too much detail here, but we’ll do a quick crash course on how spam filters work. If you want to learn more about some of the specifics, this article
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