During a recent NerdWallet hackathon, WordPress plugin developer Mickey Kay and his colleague John Lee presented an idea for creating a visual archive for the site’s content that would allow them to look back at previous versions and associate SEO and performance shifts with content changes. WordPress powers a large portion of NerdWallet in addition to a number of Node/React apps and various Python micro-services. As WordPress’ revision system doesn’t create a visual archive, Kay and Lee looked outside of the platform for a solution. They landed on the Wayback Machine, a non-profit tool dedicated to building a digital library of Internet sites and other cultural artifacts in digital form. The tool provides an interface that makes it easy to browse previous versions of a site. Unfortunately, the Wayback Machine is sporadic at best when it comes to crawling websites. The calendar view maps it displays show the number of times a site was crawled, not the number of times a site was updated. Kay decided to build a solution that would work with Wayback Machine to create a more steady, reliable archive that can be easily accessed from WordPress. His new Archiver plugin auto-generates
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