This article is based on a talk I gave at WordCamp Europe 2016 (“Caring is the coolest thing I’ve ever seen anyone do.”—Thoughts on Plugin UI). If you’re interested watching the video, it will be available on WordPress.tv soon. A Short Story of Care Look at whatever place you want—a country, a city, a building, a WordPress back-end. If you happen to be a local in that place, you can choose to actively take impact on the experience other people (that is: non-locals) will have in and with that place. ›Bulgarian Post‹ To me, such a place once was the Central Post Office in Sofia, Bulgaria, and the local who would take impact on my experience was an elder lady running a newsstand in said post office. So, I enter that post office, 8:00 on a Tuesday morning. I have come to post a parcel to Germany, only to realize that neither am I able to read the Cyrillic signage all around, nor does anyone in that place understand, let alone speak a word of English, or German. Getting increasingly freaked out I spend the next 20 minutes running to and fro the hall, standing in line here and there in order to find the right counter for deliveries abroad.
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