It doesn’t matter if your latest WordPress plugin is the greatest thing since sliced bread — if your home page doesn’t rock, nobody’s going to want to download it. An enticing home page that compels readers to take action and download your plugin is an automatic prerequisite for successful freemium-based plugins. In this post, we’ll analyze five key elements of successful home pages for WordPress plugins, including real-life examples of each element in action (and we’ll even have a bonus section in here as well, so make sure you read all the way till the end!). 1. A Clear, Concise Tagline The first step to an effective home page for your plugin is a clear, concise tagline that briefly explains the following: What your plugin does How it improves WordPress websites Why your visitors need it The key word here is brief. Don’t fill up the whole page with text. The tagline should be no more than one paragraph, and ideally as short as even a single sentence. Think of it as a super-downsized elevator pitch. The first step to an effective plugin homepage is a catchy, concise tagline.Tweet Gravity Forms is the perfect example of the tagline principle.
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