You would be forgiven if you had forgotten that RSS ever existed. The small orange button that became so familiar to website visitors in the early 2000’s was as dominant as a Twitter button on any of today’s websites. RSS is the abbreviation for Rich Site Summary, and was later often referred to as Really Simple Syndication. RSS was responsible for bringing digital content to the user automatically, literally changing how daily news was digested. Image Source: Clker-Free-Vector-Images – / License: CC0 Public Domain Instead of the user searching for news, the news went directly to the user. It was constantly being updated and accessible from any device capable of using RSS reading software. Back then, RSS was everywhere, every website masthead had an RSS feed icon and every blog category and news topic had its own independent feed that a user could subscribe to. There was no way of avoiding RSS, so how come we now have to hunt around to find an RSS button? What went wrong for RSS? Websites from the late 1990’s and early 2000’s look horrific in comparison to today’s web design trends. The pages of an early RSS feed were no different. Typically
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