Posted on July 6, 2016 by Elizabeth Ehrenpreis My technical knowledge, relative to the amazing developers I work with, is limited. This limitation doesn’t forsake my responsibility for producing, managing, and editing our content, as well as discussing what we do. The number of times I’ve opened a Slack conversation with, “Hi, it’s Idiot Hour,” and barraged one of my coworkers with a dozen questions (that, to them, must have obvious answers) is innumerable. While there are no shortcuts that will get me on par with the folks I work with, arming myself with a little more knowledge makes me better at my job. Scott recommended Steve Krug’s Don’t Make Me Think (Revisited). I immediately ordered it on Amazon. As I read through the book, I realized that while this book applied these concepts to design, a lot of them apply to writing site copy, too. Let’s take a look. Steve Krug defines something usable as: “A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth.” Throughout the book, he gives examples of the
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