AMP is an emerging technology that’s gaining the attention of online marketers in all fields. It formats content in a way that loads blazingly fast for mobile visitors, whose page load time expectations can be as little as three seconds. Abraham Lincoln has no patience for bad UX. I recently worked with a client who wanted to improve their page load times by integrating the AMP project into their existing WordPress site. This was a great opportunity for me to expand my toolset, as well as learn something that I can now share with you. Below you’ll find (perhaps too much) information to get you rolling with AMP, as well as many code samples to help you include AMP in your WordPress projects. Contents What is AMP? AMP stands for “Accelerated Mobile Pages.” It is an Open Source project backed by Google that makes web pages load really, really fast. These pages are cached and served by Google itself, receive it’s “Mobile-friendly” label in search results, and can even increase Search PageRank for these pages. After all of the advances that have been made over the last 25 years to give users a rich web experience, AMP takes a huge step backward toward
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