Rob Walling has been building online businesses for years. His latest venture, Drip, an e-mail marketing automation SaaS, has been the standout win within his portfolio of seemingly smaller projects. That’s not to say Rob’s other companies weren’t special, or less profitable, or even less fun to work on for the serial entrepreneur. Growth is hard Drip achieved a scale that his other offerings hadn’t reached before and even to Rob, a veteran in this space, found growth challenging. The allure to SaaS businesses, that’s software as a service if you’re not familiar with the term, is quite potent in the startup scene. I’m not just talking traditional funded startups either, I’m talking solo entrepreneurs that have an idea and put the pieces of the puzzle together to grow a software business. What once took a small team of devs, marketing, and CEO-types to build, can be recreated by one person. Drip achieved a scale that his other offerings hadn’t reached before and even to Rob, a veteran in this space, found challenging If you’ve been following along with season 3 of The Matt Report (and how could you not?!) you may remember the
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