Running a successful business is hard. Business is about people. Having successful relationships is hard. “It’s the hard that makes it great; if it wasn’t hard, everyone would be doing it.” Just because someone else does the same kind work you do doesn’t mean that they are your competitor. What happens when you can’t take on any new work? You refer it to someone else, right? Surprise! That’s what they do as well. Don’t you want to be on as many other people’s referral lists as possible? You can only do that if you get out from behind that desk and network. Allowing other folks to learn more about you and what you are all about. EPISODE TAKE AWAY Make a list of people that you follow on social or have met in person Send 3 of them an email just introducing you and starting the conversation (remember to provide value to them, don’t just sell) Important Mentions in the Episode Episode 4 (not 3)
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