I remember my first sale. I was doing a lot of WordPress development at the time. During the day I worked for an advertising agency and we built high-end WordPress sites. In the evenings and on the weekends I was building smaller websites for friends. And it was exhilarating. Every day it felt like I learned something amazing and new. And that fueled the next days work. I built a plugin and launched it on WordPress.org which was fun. I happened to see a blog post from Pippin about Ninja Forms. I turned some custom code into a Ninja Forms plugin and they started selling it on their site. And in the summer of 2013 I got my first sale. I think I earned something like $13. Not much. But enough to feel valued. Gradually over a year or two I developed a few more plugins and was generating a nice little income on the side. I realize now that I was lucky because I partnered with a company that was doing all of the marketing. I was a developer for hire and they sold my plugin and took a cut. But most people aren't that lucky. Unrealized Potential I spent the past couple years talking to eCommerce entrepreneurs. And time after time I'd hear about a store owner who spent hundreds or thousands
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