Content Optimizations That 28% of the Web Can Leverage to Drive Higher Brand Engagement WP Engine today announced the launch of Content Performance, the company’s latest Performance Intelligence solution for marketers and publishers looking to drive higher brand engagement with greater agility through WordPress and greater insights into their entire WordPress content with this new offering. While 78 percent of CMOs believe that custom content is the future of marketing, WordPress users are unable to take full advantage of the immense amount of data available for their websites, simply because today’s web analytics are not optimized for WordPress. Content Performance provides WordPress-optimized Google Analytics data Integrated directly into the WordPress admin dashboard. “Today, WordPress powers 28 percent of the web and we believe analytics should include WordPress specific insights for marketers and publishers to understand how their content is performing and impacting business,” said Jason Cohen, Founder & CTO, WP Engine. “Content Performance fills this void by offering simple and accessible performance analytics customized to improve digital experiences
Share This