Like many other great plugins, Yoast started as a hobby. Today it’s grown into a full-fledged company of 50 people, and it is considered the premiere SEO plugin on the market. Here to talk about the latest in SEO trends (including video SEO) and the latest in Yoast’s offerings is the founder and creator, Joost de Valk. Watch the Video Show Notes [Note: Some of the video footage gets a bit funky in this podcast – Skype wasn't having a good day. Audio is fine though.] As of right now, there are 6.5 million people with the Yoast plugin, and that number keeps growing. But it wasn’t until he had reached a million users that Joost de Valk began to build a company around it, and even then it was at his wife’s suggestion! That was about 5 years ago, and the company continues to evolve and grow every day. With Joost’s background in marketing and development, he and his team are at the forefront of SEO and innovation. In fact, Joost and his staff speak to Google’s search consulting and search quality teams on a weekly basis. The Yoast team wants to be sure they are always finding ways to better serve their users. On this episode of WP Elevation, Joost
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