WordPress’ Marketing Team has launched a set of surveys to gather case studies and usage data from agencies, clients, and enterprises, with the goal of providing more resources for adoption. The Usage Survey was created to capture feedback on the factors that influenced an organization to select WordPress as well as any barriers to using the software. The team plans to use use the data to provide resources, such as fact sheets, FAQs, case studies, testimonial videos, and other marketing materials. During the State of the Word address in 2016, Matt Mullenweg said the project could no longer get by on “marketing happenstance” but needed to form a more coordinated effort to counter the millions of dollars that proprietary systems are spending marketing their products against WordPress. These research surveys are one of the first steps in that direction, along with the WordPress Growth Council that Mullenweg formed to bring together more people with large-scale marketing expertise. With the proliferation of user-friendly, DIY commercial website solutions, WordPress has reached a critical time where the project needs to shed its image as a clunky, legacy CMS and demonstrate
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