First off, what exactly is user generated content (UGC)? This is content that is created by your customers. It can be anything from a blog post, product reviews, photos, videos or comments. Content marketing is currently a top marketing strategy for most businesses. A report by Demand Gen shows that 47% of customers surveyed will read about three to five pieces of content prior before they consider reaching out to a company to get its products or services. Creating content is time consuming and not every business owner has the time to create so much content to keep their customers happy. But you know what? Many of your customers are actually more than willing to create content for you. All you have to do is ask :) Why You Should Encourage User Generated Content There are a few other good reasons to encourage user generated posts including: 1. Relevancy UGC will keep your website content relevant. People will only find your content useful if it’s relevant to them. Who knows what they want more than your customers? So listen to them. 2. Increased User Engagement By allowing people to contribute to your website you make them feel important and a part of your website. In return, they
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