It was around this time a year ago that I decided to start my podcast, How I Built It. I started it as a way to generate buzz around building things so I could send people over to my online courses, where you learn how to build things. But a funny thing happened. Thanks to Rebecca Gill (Season 1, Episode 2) I reached out to Justin Ferriman of LearnDash about sponsoring her episode and he said yes! Since then, basically all of my episodes have had at least one sponsor, Season 2 was sold out, and Season 3 is on its way to selling out. In that time I’ve picked up a few things that I feel can help anyone who is thinking about Podcast Sponsorship. Preamble: Find the Right Show Before we get into the nitty gritty, I should say that if you’re going to do a podcast sponsorship, find the right show. As a relatively new podcaster, I can tell you that knowing who my audience is with hard stats is tough (I’m trying) but I can take pretty good guesses based on who’s sharing it, my subject matter, and the stats Libsyn & Google provide me. I try not to accept just anyone who wants to sponsor my show. My reputation is at stake, from both sides, so I need to believe in the
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