If you’re a programmer building software, or a SaaS (Software as a Service), this post should help you answer the question: “What would make someone buy my app?” This is the story of why I bought software from a guy named Peter. (Note: if you like this post, you’ll probably like my book.) Imagine the following scenes in my customer journey: Scene 1: “f*ck it, we’ll do it live!” Over the past few years, I’ve been developing a WordPress theme called Brutal. It’s a simple site design based on the brutalist aesthetic. Initially, I made all my theme changes inside WordPress. It’s not a client project, so I wasn’t too worried about making changes on my live site. I’d just log in to WordPress admin, edit my theme, and click “update.” Eventually, I started making mistakes. I’d change some code, screw something up, and have no way of reverting to a previous version. I needed some version control. So I created a git repository and hosted it on GitHub. My new process looked like this: Open the theme files locally in Atom, my text editor. Make my changes. Push the changes up to GitHub. Transfer my files to
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