Search engine optimization (SEO) and social media marketing normally get the lion’s share of attention when it comes to online marketing. There’s nothing wrong with that — after all, they are key strategies for gaining exposure. However, SEO and social media tactics can be strengthened when used with blog marketing, a resource that can offer many benefits to your business. Blogging has a reputation for being a hobbyist activity best suited for stay-at-home moms and affiliate marketers, but that’s no longer the case. Keeping that in mind, we will discuss four reasons why blog marketing should be central to your small business’s overall strategy. Let’s get started! 1. Blog marketing can reach global search traffic. An inherent part of the internet’s appeal is its ability to reach a global audience. Even so, trying to cater to every single person in the world will ultimately drive you crazy. Fortunately, reaching targeted potential customers in the far-flung corners of the world is achievable (and just might be necessary, depending on your business niche). While it’s far from the only option, the Weglot plugin for WordPress is dedicated to
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