We’ve been vocal recently in our dislike for what has become an omnipresent force in WordPress – page builders. Love ’em or hate ’em – they’re here to stay. So what are the potential pitfalls? First, let’s look at what we mean by a WordPress ‘page builder’. These are plugins (sometimes built into themes) that allow a WordPress website owner to build pages with pre-built layout and content module options. We’re talking here about plugins like Visual Composer, Beaver Builder, and Divi Builder. The plugins are extremely powerful. They allow users full control over the layout of a page and can offer a bewildering array of options and settings. It isn’t hard to see why these have become so popular. Chris Lema wrote a whole post on it. If you’re a website owner you can now add the content you want, where you want it. Effectively, you become a web designer and cut out the need for expensive developers. And that’s where some of the problems lie. You’re a designer now, ready or not Some of these page builders give you free reign over page design, including columns, margins, padding, colours, etc. If your theme
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