I just got back from an eCommerce conference called Content and Commmerce Summit. It was very different from the WordPress conferences I usually go to, and it gave me a lot of perspective. I go to the same events every year, and talk to the same type of people. I love WordPress, and so do everyone at these events. We do things a certain way in the open source tech community, and we think our way is the best way. We get into this echo chamber about how WordPress is used way more than any other publishing platform, open source is the greatest, and let’s sell more plugins and themes. I don’t think there’s anything wrong with that, but it’s important to get out of the bubble once in a while. It really opened my eyes going to an event where no one even said the word WordPress once. The audience at this conference was non-technical, mostly marketers selling stuff online. I watched a presentation where the presenter had slides with 20+ different recommended tools on them, and not a single mention of WordPress. This is an eCommerce conference, WooCommerce is 41% of all eCommerce stores, and not a single person said the word WooCommerce. All I heard about was Shopify
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