If you run a WordPress site you have probably contemplated already at some point whether or not you should implement the hot new Google AMP for mobile. We had the same dilemma here at Kinsta and ended up testing it for a while. In the end, we didn’t see good results and it ended up hurting our conversion rate on mobile devices. So today we are going to dive into how to disable Google AMP on your blog, and how to safely do it without 404 errors or harming your SEO. Simply deactivating the AMP plugin alone could end up really harming your site, so be careful. The good news is that both methods mentioned below don’t require a WordPress developer and can be done in a few minutes! Google AMP Google AMP (Accelerated Mobile Pages Project) was originally launched back in October 2015. The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight web pages. To put it simply, it offers a way to serve up a stripped down version of your current web page. You can read more about it in our in-depth post on Google AMP, as well compare all the pros and cons. Why Google AMP Didn’t Work For Us Due to
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