The new Gutenberg editor sure is causing a stir! The project aims to replace the visual/text editor in WordPress with a new post and page building experience that “will make writing rich posts effortless, making it easy to do what today might take shortcodes, custom HTML, or ‘mystery meat’ embed discovery.” For digital marketers, the overhaul to Gutenberg could change our workflows for content production and management, so take notes. In this post, I’ll explain a bit about how Gutenberg works and why we should take a step back and try and understand how it can best serve our content marketing efforts moving forward. If you aren’t on Team Gutenberg after my explanation below, you can see the 8 best alternatives to Gutenberg here. What is the Gutenberg Editor? You’ve probably heard the name Gutenberg before – Johannes Gutenberg invented a printing press with movable type more than 500 years ago. So it’s fitting that the WordPress project, which aims to democratize publishing, has borrowed a name from such an important historical figure. Gutenberg – the WordPress editor, that is – is one of three core focus projects for
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