With the holiday season closely approaching, it’s never too late to start optimizing your WooCommerce or Easy Digital Downloads site to capture more customers. For some, even a 1% increase in conversions could mean huge profits. Instead of re-hashing generic tips such as “pay for Facebook ads,” that you’ve probably heard a hundred times, today we’ll try to share with you some unique ecommerce strategies that you can implement right away on your WordPress site. Hopefully, you’ll find something in here you haven’t seen before and it can help take you into 2018 with record-breaking sales! Retail Continues to Die, Ecommerce Booming Some of the biggest names in traditional retail (walk-in) have closed more than 5,000 stores in 2017 alone due to declining sales and increased competition from online sellers like Amazon. Amazon actually accounted for 43% of US online retail sales in 2016. Store closures this year include brands such as Sears, Kmart, J.C. Penny, Macy’s, RadioShack, American Apparel, GameStop, Staples and more. And while traditional retail continues to die, thankfully, ecommerce sales are booming! According to a 2017 eMarketer report,
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