Google’s AMP (Accelerated Mobile Pages) project is two years old today and the company published data demonstrating its growing adoption across the web. More than 4 billion AMP pages have been published by 25 million domains. AMP performance has also increased and Google reports that the median time for loading AMP pages from its search engine is less than half a second. The AMP team also cited several examples of success for sites that have integrated AMP, along with an as yet unpublished Forrester Consulting Total Economic Impact™ study that linked AMP to a 10% increase in website traffic and a 2X increase in time spent on the page. The study, which was commissioned by Google, also showed that AMP pages on e-commerce sites have a 20% increase in sales conversions as compared to non-AMP pages. Google credited AMP’s 400+ code contributors and the 10,500 others who have engaged on GiHub, along with Automattic, one of the earliest publishing partners on the project: We’re also seeing other organizations take an increasingly proactive role in supporting AMP. Automattic, for example, has been working with us to improve the quality of the WordPress plug-in over the
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