This is a guest post written by Katie Keith, co-founder of Barn2 Media. In this post, Keith shares the lessons she and her husband learned transitioning from client work to selling WordPress products in one year. If you’ve ever dreamed of quitting client work and earning passive income by selling WordPress themes and plugins, you’re not alone. Selling products instead of providing services is the holy grail for many WordPress professionals. This is the story of how I switched from building websites to selling plugins in just one year. Along the way, I’ve made a lot of mistakes and learned some valuable lessons. Here’s how you can make the switch too. Seven Years Building WordPress Websites I co-founded UK WordPress studio Barn2 Media in late 2009 with my husband Andy. We had always wanted to work for ourselves, and felt that web design was the perfect way to combine our skills. (His background is in web development; mine is project management and marketing.) For the next seven years, we built the business by designing WordPress websites for clients, both in the UK and worldwide. We were successful and always had more work than we needed. However, from very early
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