How can a system fundamentally evolve without drastically changing? WordPress can build incredible sites, yet the usability and clarity that used to be a driving force for its adoption has been fading away. The present reality is that many people struggle using WordPress as a tool for expression—they struggle to compose richer posts with media, to get their site looking the way they want, to imitate how a theme demo looks, or to set up and customize a store. There is a disconnect between what is edited in a given field somewhere in the interface with how it will look on the real site. WordPress has always been about the user experience, and that needs to continue to evolve under newer demands. Gutenberg is an attempt at fundamentally addressing those needs, based on the idea of content blocks. It’s an attempt to improve how users interact with their content in a fundamentally visual way, while at the same time giving developers the tools to create more fulfilling experiences for the people they are helping. How can such a vision happen without dismantling, rebuilding, fragmenting, or breaking the WordPress ship that for over a decade has been carrying the thoughts, joys,
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