Page speed can make or break a website. The reality is, nearly half of web users expect a site to load in 2 seconds or less, and will usually abandon sites that don’t load within 3 seconds. So ensuring your site is lightning fast is essential – there really isn’t much room for sites that can’t keep up. But before you go making performance improvements to speed up your site, it’s important to actually know what your page speed is. That’s where benchmarking comes in. Benchmarking your website enables you to test your page speed, assess how your site is currently performing and work out what you can improve to make it faster. In this post, we’ll cover what page speed is and how it impacts SEO, and then look at benchmarking and the best tools to help you benchmark your page speed. What is Page Speed? Page speed is a measurement of how fast the content on a web page loads. It’s often confused with “site speed”, which is the page speed for a sample of page views on a website. Page speed can be described as either “page load time” (the time it takes to fully display the content on a specific page) or “time to first
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