One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working for WooCommerce, myself, and consulting for other businesses is that the highest selling product is the one that’s marketed the most. That’s obvious, right? But if it’s obvious then it doesn’t seem like a lot of us do anything about it. As developers, it’s all too easy to focus on the code (after all that’s the fun part) and get to the marketing later. But if you want to have a customer base ready to buy your product you need to start marketing your product months before you sell. If you want to have a customer base ready to buy your product you need to start marketing your product months before you sell.Tweet What Do I Mean By Marketing? If you have millions of dollars, you can start a branding campaign months before your product launches. Car companies, phone manufacturers, and Apple do this. But if you don’t have that much money you’re going to have to use a different strategy. Content Content Content One of the best ways to get your product in front
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