This morning I’ve received an email from Envato. It’s an announcement that starting next week Envato will include WordPress products in their annual subscription plan at Envato Elements. This certainly is great news for Envato and a huge upgrade to Elements. However, it also may be seen as a new highlight in the race to the bottom within the WordPress economy. It will be interesting to see how this will affect sales on ThemeForest on the long run. What is Envato Elements? In 2016 Envato, the company behind ThemeForest, CodeCanyon and other popular marketplaces for digital products, introduced Envato Elements. It’s a subscription service where customers can download unlimited digital products like stock photos, fonts and other assets for a single monthly fee. Customers pay as little as $29 / month to have instant access to thousands of digital products. They also can cancel their subscription at any time. While this business model seems fine for non-support intensive products like stock photos, Envato now starts to add software products like WordPress themes and plugins. It’s not clear yet how support will be handled for these products. But in their announcement
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