WordPress’ Gutenberg For content creators, the WordPress publishing experience can be rather rigid. For years, it was acceptable to “have any type of blog post you want, so long as it fits into a vertical rectangle.” This uniformity is for a reason as standardization allows for theme and plugin developers to create a host of pluggable features and templates. In the early days of WordPress, the content area provided theme and plugin developers a vertical box to work around knowing the user was going to add all of their blog post content within one area. This was the norm for at least a decade, until recently. As the growth of mobile device traffic leveled up with desktops combined with the need for long-form content, creators looked for new ways to format text heavy multimedia content. The solution, Page Builders. Visual page builders have become increasingly popular among the content creators who rely on them as a no-coding alternative for manipulating WordPress page and post layouts. Fans of page builders love them for their plentiful features that manipulate the WordPress content editor to create visual page and post layouts. Often from the front-end side of the
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