My name is Michael Hebenstreit and I’m the founder & CEO of Array Internet, a media company located in Frankfurt am Main (Germany). With our brand, MH Themes, we’ve been running a profitable WordPress theme business since 2012. While we focus mostly on bloggers and companies that want to start editorial websites, there are many other interesting niches you can create WordPress themes for. In this post, I’ll share some tips and best practices for starting a profitable WordPress theme business in 2018. The Current State of The Market for WordPress Themes Selling premium WordPress themes has been a highly lucrative business for years. If you manage to develop beautiful, stable and reliable products, while making sure that providing great customer support won’t be a burden, these businesses can scale very well. However, when we started our business back in 2012, the market for WordPress themes was much different than it is today. Even at that time, there were already many WordPress themes available, but it was much easier to launch a new theme and make it quite popular by investing efforts in marketing and promotion. Today the market for WordPress themes is highly
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