I recently spent some time creating an explainer video for one of my commercial plugins, Wisdom, and thought it would be useful to share what I learned during the process. The video I made is at the top of this post, so you can see how it turned out. What is an explainer video? Well, the clue is very much in the name. An explainer video explains what your product does (up to a point). Typically, explainer videos are between 60 and 90 seconds and provide a high level view of your product. There are several styles of video, including: Animated Live action Kinetic typography Whiteboard animations Or combinations of any or all of the above What are the benefits of an explainer video? There are many reasons for you to start considering explainer videos for your products or projects: According to this post on Backlinko, video is becoming increasingly important for SEO. People are increasingly searching for content on YouTube and bypassing Google altogether, which means that you need to have content on YouTube if you want to get found by those people. The same article quotes a study that shows that 55% of all searches on Google contain at least one video Having video embedded on your page
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