Disclaimer: The ideas and opinions expressed in this guest post are author’s own and do not reflect or represent the policy of Cloudways. Lifecycle emails, the communication you have with your customers outside your website, are often thought of as a way to increase engagement and nurture repeat buying behavior. They certainly help customers develop a positive affinity toward your brand. Given all this utility, they still remain an under-utilized sales opportunity. Your every email to the customers is an opportunity to make a sale, using techniques like upsells, cross-sells, or other sales nudges, and it takes minimal effort to upgrade your lifecycle campaigns to do it. Here are a few quick tips to improve your lifecycle emails and tap into their sales potential. When a customer registers for an account on your store, or signs up for a mailing list, you can send a “welcome” email to thank them for joining your community. These emails aren’t often seen as a sales opportunity, but welcome emails have 320% more revenue per email than other promotional emails. They also make customers more likely to read future emails from your brand, providing future selling opportunities.
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