This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly, this trend has only been growing in the last few years, so I decided to discuss the importance of the 1st and 2nd biggest online shopping days of the year, specifically for WordPress plugins & theme sellers. My goal with this piece is to bring forth data to help you see why any seller of premium WordPress plugins or themes, who’s not doing anything to increase sales during BFCM, is leaving a LOT of money on the table, plain & simple. Granted, Black Friday and other big sale days have their downsides to them, but since we’re specifically discussing online software shopping – most of those downsides become irrelevant
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