I’m a big fan of the freemium pricing model for WordPress products. Time has shown that how effective the model really is and how, in some circumstances, it overshadows its “premium only” counterpart. Understanding the Freemium Model There are generally two types of freemium models used for WordPress products. Traditional Freemium This is oldest and most common type of freemium model used for WordPress products. To implement this model you would release a free theme or plugin which has a direct up-sell path to a premium version of that product. The free version often has a limited feature set and encourages you to upgrade to the premium version to unlock the full functionality and priority support. Users tend to love this model as they have the opportunity of trying the product first without having to make any monetary commitment. The general expectation is that the number users using the free version greatly exceeds the number of paying users. This model has been implemented by a number of WordPress businesses including: Freeware 2.0/Ecosystem This model is slightly less popular but has proven to be successful for certain vendors. To clarify, the Freeware 2.0 and
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