There’s more than one factor that determines whether or not a shopper makes a purchase from your store — product selection, pricing, shipping speed, and so much more. But there’s one major factor that determines whether or not shoppers even make it to your product pages in the first place, and that’s site speed. As we covered in the past, your WooCommerce store needs to be as fast as possible to gain potential customers and keep them on the site. There are a lot of ways you can optimize your site for peak performance, like choosing reliable hosting and updating your plugins. There are also tools you can use to speed things up, and Jetpack is one of them. Today we’re going to look at a handful of Jetpack’s features that help increase site speed, and how they can specifically help WooCommerce stores retain more shoppers. But first we’ll give you a quick introduction to Jetpack, just in case you’re not familiar with it. Jetpack: a WordPress design, marketing, and security toolkit Jetpack is probably best described as a multi-purpose WordPress toolkit. It includes various features that will help you customize the look of your site, promote
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