Most of your website visitors aren't ready to make a purchase Good content marketing builds trust and provides value Content marketing requires a real time investment || Key lessons: Most of your website visitors aren't ready to make a purchase Good content marketing builds trust and provides value Content marketing requires a real time investment The number one problem I see with people running eCommerce sites is that their primary goal on the website is to sell a product or service,” says Joe Howard, CEO of WP Buffs, which provides managed care plans for website owners and agencies. That probably seems like a good idea, but here’s why Howard thinks they’re wrong. “When you look at the data, 96 percent of people are not ready to make a purchase when they come onto your website. So, if your entire website is focused on pushing people towards purchasing something, you’re only really catering to 4% of people on your website,” he says. Howard thinks there’s a better way: to stop focusing on selling the product or service directly, and concentrate on converting visitors to new leads and active leads. And the best way to do that is with content
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