There’s nothing more frustrating for a digital marketer or advertiser than a website that doesn’t allow them the flexibility and control to do their job. Because when it comes to websites, marketing and advertising teams need more than just form and function – they need flexibility. They need sites that meet the needs of their buyer personas, use data and creativity to craft user experiences, and map out customer journeys in ways that help meet wider business objectives. So where does WordPress fit in? And why it is becoming an increasingly popular choice for the modern marketer? Not too long ago, managing websites was the responsibility of IT departments and developers. Websites were simply a means for displaying information for users. Now, marketers and advertisers are taking control, thanks in large part to the rise of WordPress. It’s flexible, intuitive and anyone can update it – which means you no longer have to pester developers when you want to implement a new feature or plugin. WordPress has evolved from a simple blogging platform to the powerhouse that it is today. Just recently, it reached a huge milestone when web technology survey firm W3Techs
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