WooCommerce, iThemes Exchange and some other of the most successful WordPress companies have managed to build significant businesses with the add-ons monetization model. It’s very tempting just to follow them based on their success. However, are add-ons are the best model for your plugin? My background and experience is mainly with freemium SaaS products, and not with add-ons. When I started to write this post, I was somewhat biased against add-ons because of the technical complexity that they bring to the table. To compensate over my prejudice, I reached out and was fortunate enough to be able to discuss add-ons with two business leaders which have tons of experience with add-ons–James Laws from Ninja Forms, and Daniel Iser from Popup Maker. After talking to them, I came to understand that add-ons make a lot more sense than I thought–especially on the business side. In this post, I extensively detail the pros and cons of using extensions vs. a premium plugin. Why are add-ons an excellent model? Technical Side Lightweight Core – The whole concept of an add-on is to make the core plugin include the essentials of your product, which makes the “core code” lightweight and (hopefully) easier
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