Every business needs to think about Search Engine Optimization, but what does a mobile app have to do with SEO? Mobile apps appear in search results, and the content of your apps can also be indexed by Google. This can help you dominate the SERPs (search engine result pages) for specific keywords, and help you increase brand awareness and engagement. Mobile app search is on the rise, along with mobile app usage. This is especially true of teenagers, who are highly engaged with apps. In addition, an average of 34% of the top 10 websites are mobile only. This means that one of the fasting growing segments of mobile users cannot be marketed to by optimizing HTML webpages alone, requiring search marketers to expand their skills into app optimization. –Moz.com Let’s look at how you can use a mobile app as part of your SEO strategy.
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