Did you know that Americans aged 25 to 34 had the highest monthly internet usage recorded in 2017? It’s no secret that with more and more people going online globally, we’re more connected than ever before. But the one group you should be considerate of are the Millennials. It’s an important market that is often difficult to attract using old school practices. In this article, we’ll go over how you can use your website to attract Millennials. Classified generally as individuals born between 1980 and early 2000s, Millennials are not only utilizing the internet the most, but they’re known for expecting transparency, personalized experiences, and a deeper social impact from brands with whom they engage. The big question is, is your website built to speak to them? And if not, how are you going to build a website to attract Millennials and engage with them in an authentic way? Think about the statistics below to orient you to the way a Millennial thinks and operates.
They touch their smartphones 45 times a day.
They are far less likely to buy something because it’s convenient, something many companies capitalize on. Rather, they’re